Fill This Form To Receive Instant Help

Help in Homework
trustpilot ratings
google ratings


Homework answers / question archive / You are a marketing consultant and Mercedes Benz has just hired you to help them introduce their Smart Car in the US market in 2007

You are a marketing consultant and Mercedes Benz has just hired you to help them introduce their Smart Car in the US market in 2007

Business

You are a marketing consultant and Mercedes Benz has just hired you to help them introduce their Smart Car in the US market in 2007. Sticking with our theme of how the elements of the marketing mix work together, build a marketing strategy for the launch of the vehicle. Consider such things (in no particular order) as:

Who is the target audience? What are their attributes? How do they make buying decisions?
What should the price be?
Where should the product launch? How?
Who is the competition? How should the car be positioned relative to the competition?

Option 1

Low Cost Option
Download this past answer in few clicks

2.89 USD

PURCHASE SOLUTION

Already member?


Option 2

Custom new solution created by our subject matter experts

GET A QUOTE