Some of the major changes which will be required at PM company in order to make their international expansion strategy or foray into international markets successful are:

A sound human resource infrastructure is one of the most critical aspects for being successful in any business and it truly applied to international businesses as well. A professional, experienced human resource base comprising of seasoned international business professionals who have worked in multicultural business environments before is crucial for PM company in order to make their international expansion efforts worthwhile. Since the company currently posses only one person in the international business division, it is extremely necessary that company should either hire new employees who possess the desired experience and qualification to operate in international markets or train their current employees to prepare them for taking the challenges in the international market.

In order to hire the new employees for this division, company should pay utmost attention to qualifications, such as exposure to working in multicultural business environment, level of exposure to international business issues in previous job, knowledge of cultural sensitivity issues and international business practices, language related capabilities, educational exposure in this area, experience of working as an expatriate,etc. Such qualifications will ensure that only experienced people will be hired for this department.

The training programs should be conducted with the help of seasoned HR professionals and external consultants who have previous experienced in training people for international assignments. The training program should extensively cover various aspects of international business, such as dealing and negotiating in cross cultural environments, cultural sensitivity issues with special focus to those countries where the company intends to expand in the near future, cross cultural communication, risks of conducting international business, etc. Such extensive training program will empower the current employees with requisite knowledge to handle communication and inquiries from international customers and will make them more prepare to deal with people from different cultures. It will help them in avoiding critical mistakes which can be made by inexperienced employees in the company and will avoid issues such as communication gaps, misunderstanding, etc. in the organization.

Tools such as simulation programs, mock sessions, etc. can prove to be useful training tools for inexperienced employees who have never dealt in international business environment. Such exposure to simulated work environment will help them to undertake real life assignments in a more confident manner.

Further, management of the organization must ensure that the corporate culture in the organization should be modified and encourage to handle diversity and other related cross culture issues. In order to bring such organization wide change in terms of their cultural outlook, support of the management is extremely necessary.

Each country is unique in terms of its business practices, customs, culture, taste and preferences. Often, professionals who are inexperienced try to replicate marketing strategies which have prove to be successful in their domestic strategies in these international markets as well and thus suffer serious losses. PM company need to make it sure that its international business professionals do not make such mistakes and jeopardize the future of the company in overseas markets.

Further, since the international expansion will involve hiring of local employees at different international locations as well, company needs to chalk out an extensive hiring and training program as well for such international employees in order to make it sure that they are quickly adapted into the corporate culture of the organization and synergize with the organization's processes.