A value-added reseller [VAR] through product modification, combination or integration of multiple products / services or other means adds significant additional value to the basic finished product or service

1. Value-Added Reseller [VAR]

A value-added reseller [VAR] through product modification, combination or integration of multiple products / services or other means adds significant additional value to the basic finished product or service.

2. Vertical Conflict

A dispute of some nature between parties at the different levels [wholesaler vs. retailer or dealer] in a channel of distribution.

3. Wholesaler

A firm that primarily purchases products from the manufacturer level of a channel of distribution and sells to mostly lower level (smaller volume retailer) channel members.

4. Alternative Sales Organizations

All types of entities that sell your product but do not cleanly fit into field sales or direct marketing including, but not limited to manufacturer's reps, franchises, licensees, JV's, etc

5. Augmeneted Product

A product or service enhanced by the addition of related services and benefits such as installation, warranty, maintenance and repair services.

6. Branded Product

The set of core product or service extensions including design elements, features, quality, brand, and packaging.

7. Break-Even Analysis

The price that recovers all costs based on some volume assumption but does not yield any profit.

8. Channel Entropy

This refers to expending excessive energy and / or resources for very little or no return in channel performance.

9. Core Product

The most basic item and intangible benefit offered by a product or service.

10. Cost of Service Pricing

A pricing method where the purchaser agrees to pay the production cost of the goods plus a fixed percentage to the Seller for profit.