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3) A leading Korean company “Super Sonny” developed a breakthrough AR (Augmented Reality)-video game program last winter and achieved a striking success in Korean market

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3) A leading Korean company “Super Sonny” developed a breakthrough AR (Augmented Reality)-video game program last winter and achieved a striking success in Korean market. Now, Sonny, the CEO of Super Sonny, considers introducing this game to new market, U.S. There are two strategies available: i) Licensing, and ii) Green-field (Wholly-owned venture). What are the potential advantages and disadvantages of these entry modes? What strategy would you recommend for Sonny? (5 points)

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Take one multi-national firm of your choice among: Alibaba, GE, Toshiba, Nestle, or LVMH. 2) Please explain the industrial diversification strategy of your company. Your company adopt i) related diversification strategy, or ii) unrelated diversification strategy? Please explain the reason why. (4 points) 3) Please explain the advantages and disadvantages of your diversification strategy above. Do you have any recommendation? (4 points)