You are a team of public relations consultants who have been hired by Greg James, CEO of BestBaby Corp

You are a team of public relations consultants who have been hired by Greg James, CEO of BestBaby Corp., a manufacturer of baby equipment and furniture with a solid reputation with retailers, a good track record with consumers, and a supportive relationship with stockholders.

James finds himself in uncharted territory when he and BestBaby are faced with an emotionally volatile public situation. He needs your team to craft a crisis plan and communication strategy that includes observations, analysis, and recommendations that he can use to rebuild public trust and repair the reputation of the company.

• Determine the sentiment and attitude the client should express about the crisis in order to gain public support or to influence public perception.
  
   
• Prepare messaging announcing the client's position and response to the issue(s) presented.
  
   
• Identify the ideal approaches to carrying the messages, matching the media with the appropriate target audience.
  
   
• Explicitly explain the ideology and defend the ethicality of the response