Every year the Super Bowl is watched by millions of people around the world

Every year the Super Bowl is watched by millions of people around the world. Many people watch the Super Bowl just to see the commercials. Companies are willing to spend millions of dollars to advertise during the game to gain access to the Super Bowl's broad television audience. Visit the website listed below and select one of the Super Bowl advertisements. Then, answer the following questions:

• Who was the source (sender) of the message?
• How effectively and what methods were used in encoding the message?
• What is the message and is it effectively stated?
• How effective do you feel the message channel (television) was in getting the message across?
• How would the audience (receiver) decode the message sent by the source and would all readers get the same meaning?
• Who is the audience (target market)? Could there be other audiences other than the intended target market?
• What form of feedback, if any, does the source expect to get from the audience? Does the advertisement do an effective job of communicating the type of feedback it wants from the audience?
• Were there any hints of noise that might interfere with the communication process at any stage?
• Overall, how effective or ineffective do you think this advertisement is? Explain your answer. How would you improve the companies' communication processes to make the advertisement more effective?