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Task 1) Written Questions Describe the content and structure of a marketing plan

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Task 1) Written Questions

1. Describe the content and structure of a marketing plan. Answer in 50,80 

1. Briefly explain what is meant by key marketing principle of the 'marketing management process'. Answer in 50,80.

1. What is meant by the marketing principle of the 'four Ps'? Answer in 80,120.

1. Briefly explain SWOT analysis'. Answer in 80,120.

1. Identify three services that the following 'networks' might provide to organisations in relation to their coordination of marketing activities requirements.

Network Type	Three Examples of Services it may Provide
Distribution networks.
Marketing networks.

1. Name five e-business marketing options.

1. Name three e-business major promotional events.

1. Explain the following 'commission structure' options found within certain hospitality, travel, tourism or events industry organisations. Answer in 15,30for each.

Commission Structure Option	Your Explanation
Straight commission.
Salary/Retainer plus commission.
Flat fee commission.
Percentage commission.
Sliding commission.
Gross margin commission.

1. Identify three current trends and preferences for the way customers prefer to receive marketing information from organisations.

1. Outline the features, benefits and practical application of the marketing activities listed below. Answer in 15,30 for each.

Marketing Activity	Features	Benefits	Practical Application
Advertising.
Familiarisations (or fam tours).
In-house promotions.
Public relations.
Social media.
Trade and consumer shows.
Signage and display.

 

 

1. Briefly explain the role of the following 'information inputs' to the planning process when developing marketing activities. Answer in 20,30for each.

Information Inputs	Your Brief Explanation
Competitive activity.
Financial statistics.
Marketing reports.
Marketplace trends.
Sales reports

 

 

1. Explain the role of the following considerations when evaluating the suitability of marketing activities. Answer in 30,50  for each.

Considerations When Evaluating Suitability of Marketing Activities	Your Explanation
Consistency with overall marketing direction.
Exposure to be achieved.
Matching of attendees at an event to target markets.
Financial resources.
Human resources.
Timing of activity or event.

1. Identify the importance of developing action plans for the following 'operational details' in relation to the coordination of marketing activities. Answer in 40,60for each.

Operational Details	How They Impact Coordination of Marketing Activities
Development and implementation of organisational administrative and procedural requirements related to marketing activities within the organisation.
Production and availability of advertising brochures and promotional materials.
Identification of the need for and acquisition of necessary technology, resources and equipment to support a marketing initiative.
Investigation into and arrangement of the contracting of services from outside the organisation and outsourcing aspects of the marketing work.
Identification of joint-venture partners for and/or liaison with joint-venture partners on a given marketing campaign.
Management of the PR implications of a nominated marketing initiative.
Engagement of necessary staff and communication with same to enable completion of identified marketing work.
Optimisation of outcomes achieved by marketing processes and tactics employed by the business.
Arrangement of travel for staff to undertake allocated marketing tasks.

1. Present three legal issues that impact the marketing of products and services.

1. Describe ethical considerations in marketing activities as they apply to the following topics. Answer in 40,60 for each.

Ethical Considerations	Your Description of Related Considerations
Appropriate use of images and text.
Protection of children.
Targeting particular groups in the community.

1. Describe three ways in which marketing initiatives might accommodate sustainability considerations by reducing waste of printed materials. Answer in 60,80  for each.

1. Outline how 'sustainability' can be used by a business as a marketing tool. Answer in 40,60.