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Homework answers / question archive / ASSIGNMENT: Create a Press Release about a project, program, or initiative in which a non-profit agency is engaged

ASSIGNMENT: Create a Press Release about a project, program, or initiative in which a non-profit agency is engaged

Writing

ASSIGNMENT: Create a Press Release about a project, program, or initiative in which a non-profit agency is engaged. You will develop a press release to inform the public about this project, program, or initiative. Most nonprofit organizations have a section of their website devoted to recent press releases.

PRESS RELEASE CONTENT: Your Press Release should reflect something that the non-profit agency is doing that is noteworthy and that will be interesting to the public. Examples include things like holding special events, announcing fundraising campaigns, or describing new programs the organization is launching. The link below will let you view examples of content suitable for a press release from the Red Cross’ Website. You may want to visit yours for further inspiration.)

http://www.redcross.org/news-events/press

PRESS RELEASE FORMAT: There is a standard format for creating press releases, which you will use for this assignment which can be found under this week’s Module.

PRESS RELEASE WRITING STYLE: There is a standard writing style for press releases. Journalists expect to see this format and by using it, you will greatly increase the chance your press release will be published or aired as written.

The first element is an attention-getting headline. The American Red Cross’ press releases provide good examples of clear headlines written to pique interest.

The body of the press release should be written in the “Inverted Pyramid” style shown below. In this style, the

most important part of a story and critical details are communicated FIRST. After the most crucial news is presented in the first paragraph, each succeeding paragraph fills in the rest of the story with details and background in descending order of importance. Note that most non-profit organization’s press releases put information “about the organization” at the end of their press releases.)

PRESS RELEASE LENGTH: Be concise. The ideal length of a press release is about 300 to 400 words. That's just three or four short paragraphs and a couple of quotes.

Following the press release format precisely, employing good grammar, sentence structure and spelling are imperative to achieve a good grade on this assignment.

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