Homework answers / question archive / Table of Contents Chapter 1: Strategic Planning Model Employed  strategic “2 to 3-page chapter in which the student will summarize the following past and oe falls nad planning models used in the business world; how the model works, some possible tel : ded his/her advantages of each model; most importantly the student will describe WHICH mode! gu Strategic thinking and assumptions

Table of Contents Chapter 1: Strategic Planning Model Employed  strategic “2 to 3-page chapter in which the student will summarize the following past and oe falls nad planning models used in the business world; how the model works, some possible tel : ded his/her advantages of each model; most importantly the student will describe WHICH mode! gu Strategic thinking and assumptions

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Table of Contents Chapter 1: Strategic Planning Model Employed

 strategic “2 to 3-page chapter in which the student will summarize the following past and oe falls nad planning models used in the business world; how the model works, some possible tel : ded his/her

advantages of each model; most importantly the student will describe WHICH mode! gu

Strategic thinking and assumptions.

A. Porters 3 Generic Strategies

B. Blue Ocean Strategy

C. Porters Five Forces Model

D. Other? [student to identify

Chapter 2: Marketing Plan eadents must clearly define the

This chapter should be a 4-5 page section [plus charts/tables] where s

following: \ wth

: et gro

A. Why the marketplace needs this business, the size of the maT on gr

assumptions and projections, number/strength of existing comp

B. Where the product category is in the product life cycle

C. How the company will position itself vs. competition

D. What the target market is and why it was chosen sould

, , them should be

E. Who the key stakeholders of this strategic plan are and how each of

communicated with / when

: ‘toning map, a competitive product feature matrix,

Note: Important tables/charts would include a seen N pe eo thook.

and a SWOT Analysis. Examples of these tables/char

Chapter 3: Sales plan 1 wd 4

nts will discuss an

This chapter should be about 2-3 pages [excluding charts/tables] and where stude

Jay out the following:

A. Basic sales strategy: for example, will direct sales be used, ecommerce, brick and mortar

Jocations, mall kiosks, etc. will be used, and why.

B. What will be the pricing strategy, and why?

C. Tables/charts to be included would be a competitor comparison pricing table

Chapter 4: Operations plan

This chapter should consist of about a 2- to 3-page section where the students should describe:

A. How the firm’s end product or service will get

created/stored/produced/distributed/delivered/provided to the end customer

B. . a, . ;

What degree of vertical integration will; be used, and why

kind of Staffing will be needed and the skill level/education requirements for that staffin

Chapter 5: Financial Plan

This 2-3 page section must begin with a list of financial assumptions used to create the pro forma

financial statements[below]; examples of assumptions would be synchronized with the commentary

in prior sections.

Examples of these critical assumptions would be:

A. Year to year sales growth of A%

B. Annual prices will rise B%

C. Fixed costs will rise C%/yr; variable cost/unit will rise DY%/yr

D. Instructor supplied interest on debt is 5%

This financial section will describe the firms fixed and variable cost categories, cost assumpuons.

and financing plans [borrowing 10%, receiving 80% of required investment from an outside investor, and contributing 10% him/herself as the owner.

In this section the students should also describe

E. Risks Inherent in the plan’s assumptions and risk mitigation strategies, along with a

section on

F. Strategic Controls to monitor plan implementation.

Note: Tables/charts to be included include a breakeven chart and graph.

Chapter 6: Key Financial Ratios

Required ratios include:

A. Year to year sales growth [2 years |

B. Net income/sales [3 years]

C. Total debt/total equity [3 years]

D. Profit as % of sales [3 years}

E. Return on equity [3 years]

References: Students should list all sources used in the paper. All sources must be listed in APAP style and format (both in-text ane on reterence page). Students must use at least 12 sources throughout the final project to help detine and/or support strategic decisions here appropriate.
Instructions for Final Strategic Plan Project

Background: During the course students will gain knowledge and skills for preparing a Strategic

management plan. This is the main goal and assignment of the course.

The goal of the final Strategic plan is to write a completed Strategic plan for a NEW company of the

students choice, in the stucent’s current home location, or some other location the student is

familiar with.

Writing Instructions / Requirements: All final strategic plans must be written in APA format.

They must be formatted with the title page and the required pages and sections (see below). The

final Strategic plan project should be typed. In cases where students must handwrite the same

formatting requirements apply and the handwriting must be legible.

Financing Requirements for the Plan: 10% of required capital must be financed via borrowing,

80% from an outside investor, AND the remaining 10% from the student/owner. Total capital

required must be at least $500,000.

Examples of projects for the plan could be:

e Starting up a new bed and breakfast in town

e Starting a new car wash in your town

e Starting a new Mexican restaurant in your town

e Starting a new food truck

e Starting an animal daycare/boarding/training facility,

The student should assume the role of the entire senior management team, including marketing,

sales, operations, and financial managers.

Below is a section-by-section requirements are as povlows. These major sections should become the

r written plan.

major headings and chapter number sm you P

All plans must have the following:

e Title Page

e Executive Summary

A maximum 2-page summary of a key Points of the strategic plan: the type of business/product the

Jan covers, the size of the potential market, projected sales and profits, risks, capital required, and

P lected financial ratios from the pro forma financial statements