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As a recent graduate student with a Master’s degree in Marketing at Ford State University, you truly enjoyed your time at Ford State University

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As a recent graduate student with a Master’s degree in Marketing at Ford State University, you
truly enjoyed your time at Ford State University. You want to remain in your college town and
open your coffee shop, “Glimpse of Life”. From your class, you learned that you need to divide
the market into segments and develop customer profiles to determine which segment of the
market you want to target. You have decided to focus on a handful of variables that represent all
four market segmentation bases (demographic, geographic, psychographic, and behavioral).
 

In one or more fully formed paragraphs, identify, and explain at least one variable within each
base of market segmentation that should be used to segment the market to create a customer
profile appropriate for Glimpse of Life.