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3.5 Socio-cultural Environment - Assignment

Use the same proposed business idea that you created in the first module. In this assignment, you will analyze the socio-cultural environment associated with the business idea you have proposed based on information in the readings and resources.  Specifically, you will research the socio-cultural environment of your business and then describe the current situation and how you anticipate addressing potential issues in your company. 

This is the second section of your PE(S)T analysis for the company or idea you selected.  You will continue to build this analysis in all modules.  

Respond to the following questions about the socio-cultural environment in essay format.

1. What is the population's growth rate and age profile? How is this likely to change?
2. Are generational shifts in attitude likely to affect what you're doing?
3. What are your society's levels of health, education, and social mobility? How are these changing, and what impact does this have?
4. What employment patterns, job market trends, and attitudes toward work can you observe? Are these different for different age groups?
5. What social attitudes and social taboos could affect your business? Have there been recent socio-cultural changes that might affect this?
6. How do religious beliefs and lifestyle choices affect the population?
7. Are any other socio-cultural factors likely to drive change for your business?

Submit your assignment to this space in short essay format with references.  Review the rubric so that you will understand how you will be graded.

RUBRIC CRITERIA

Topic Identification - A

10 pts Excellent Research questions, hypotheses, or issues concise, clear, and focused.

Topic Identification - B	10 pts Excellent Key supporting concepts are clear and fully support the research topic.
Obtain Information	5 pts Excellent Identifies and selects relevant, quality, and discipline-specific information from a variety of sources.
Analyze Information	10 pts Excellent Evaluates and compares discipline-specific and quality sources and/or viewpoints; evaluates sources for accuracy, authority and timeliness.
Information Use - A	5 pts Excellent Communicates, organizes, and synthesizes information from sources to fully achieve a specific purpose, with clarity and depth.
Information Use - B	5 pts Excellent Draws sound inferences from research gathered and communicates a logical path from the data to the research objectives.
Ethical and Legal Use	5 pts Excellent Appropriate and accurate use of information according to laws, regulations, and institutional policies (e.g., quoting, paraphrasing, summarizing, plagiarizing, etc.).

 

3.6 Target Customer and Marketing - Assignment

Instructions

As a business owner, one must know the marketing aspects of managing a business. This is called target marketing.   After you read the two marketing analysis articles provided in the Readings and Resources for this module, examine the target market for your proposed business (from Module 1). You may also use resources from the Hodges Library and Internet. 

Respond to the following questions about the target market for your business idea in essay format with references.

• Describe your target customer and why you selected this target customer.
• Identify your 4Ps of marketing and how economic and financial factors impact your business decisions.

Submit your assignment to this space.  Review the rubric so that you will understand how you will be graded.

RUBRIC CRITERIA

Topic Identification - A	10 pts Excellent Research questions, hypotheses, or issues concise, clear, and focused.
Topic Identification - B	10 pts Excellent Key supporting concepts are clear and fully support the research topic.
Obtain Information	5 pts Excellent Identifies and selects relevant, quality, and discipline-specific information from a variety of sources.
Analyze Information	10 pts Excellent Evaluates and compares discipline-specific and quality sources and/or viewpoints; evaluates sources for accuracy, authority and timeliness.
Information Use - A	5 pts Excellent Communicates, organizes, and synthesizes information from sources to fully achieve a specific purpose, with clarity and depth.
Information Use - B	5 pts Excellent Draws sound inferences from research gathered and communicates a logical path from the data to the research objectives.
Ethical and Legal Use	5 pts Excellent Appropriate and accurate use of information according to laws, regulations, and institutional policies (e.g., quoting, paraphrasing, summarizing, plagiarizing, etc.).