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Choose the correct answer in the following;   1

Marketing

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Choose the correct answer in the following;

 

1. A business model is: 

a. All of the activities associated with making something.

b. All of the activities associated with selling something.

c. A set of assumptions about how major business activities will be carried out.

d. All of these are correct.

 

 

2. Among the functions filled by business models are to: *

a. to conduct a detailed SWOT analysis.

b. to describe the value proposition.

c. to provide detailed pro forma financial statements.

d. draft a business plan

 

 

3. Elements of a value proposition do NOT include a description of:

a. the capabilities of the business. 

b. customer service strategy.

c. the target customer.

d. how the product(s) solve problems.

 

 4. Which of the following is true of the platform model? *

a. Like the pipe model, it will eventually be left behind by digital transformation.

b. Unlike the pipe model, it can be used effectively by digital businesses. 

c. Unlike the pipe model, it does not draw a hard line between all of the revenues and all of the costs.

d. All of these are correct.

 

 5. Wikipedia's users can write content on Wikipedia, which adds value to other uses. This is an example of which type of business model? *

a. Pipe

b. Platform

 c. A combination of pipe and platform

d. None of these is correct.

 

 6. Which of the following is NOT a function of business models? *

a. Articulate the value proposition

b. Explain the marketing strategy

c. Define the structure of the value chain

d. Estimate the cost structure

 

 7. Developing a resilient brand is less about ________ and more about ________. *

a. generating leads; selling products

b. selling products; generating leads

c. pushing a product; building trust

d. building trust; pushing a product

 

 8. To create seamless CX, marketers need to create a consumer journey map that: *

a. resembles the generalized consumer journey map as closely as possible.

b. is specific to the product and the purchase situation.

c. closes off the loyalty loop to brand competitors.

d. leads the consumer to make a purchase as quickly as possible.

 

 9. A pixel tag allows Facebook marketers to: *

a. track sales.

b. show ads to people who are similar to their existing customers.

c. remarket to people who have looked at an item but not made a purchase.

d. All of these are correct.

 

 10. Retargeting refers to: 

a. adjusting the contents of a marketing campaign to better match the needs of its target audience.

b. adjusting an ineffective marketing campaign to appeal to a different target audience.

c. marketing to people who bought something in the past but haven't in a while.

d. marketing to people who clicked on an ad but didn't buy anything.