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Spring 2021 PRINCIPLES OF ECONOMICS II Final Project Guidelines Instructions: Please read theses instructions carefully before starting to work on your final project

Economics

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Spring 2021 PRINCIPLES OF ECONOMICS II Final Project Guidelines Instructions: Please read theses instructions carefully before starting to work on your final project. Format: You must submit your project on Canvas. The document should follow standard margins and 1.5 space using 12 pts Times New Roman. The length of the document depends on your creativity and has a maximum length of 3 pages. The maximum total score on this assignment is 100 points. This assignment is due on May 12, at 11:55 pm and must be submitted as a pdf or docx file through Canvas. Guidelines: The goal of this exercise is to analyze a company and identify the market structure in which this company operates. These are general guidelines about the information you should include in your analysis. These guidelines are based on the theory studied in chapters 14, 15, 16, and 17 in Stevenson and Wolfers. This project is designed to help you study for your final exam. You can answer each question directly or you can use charts, diagrams, or data and graphs to illustrate your analysis. I strongly encourage you to be creative and use additional resources. The following are the points you should cover in your analysis. 1. Look for a company you are interested in. You can choose any company or corporation you are interested in analyzing and provide basic information about it such as: a. Name of the company b. Type of product or products the company sells. c. What market is this company participating in? d. Is the company public or private (going public)? e. Company’s location and location of main market (country or city, city or neighborhood, etc). Some of the companies mentioned throughout the chapters are: 1 Spring 2021 - American Airlines, Southwest T-Mobile, Sprint, Verizon, At&t IBM, Apple, HP, Dell PlayStation, Nintendo, X-box GameStop Zoom 2. Use the following diagram to structure your analysis of the company’s market. Discuss the elements from (1) → (3) and conclude with an analysis of the market structure of your company according to the elements in (4). Notice that box (4) constitutes an overview of the elements in the previous boxes. Articulate your analysis with examples. Remember you need to discuss your competitors and substitutes to be able to better understand your market structure. 2 Spring 2021 Rubric: Your project is graded over 100 pts. Points are distributed as follows: 1. 10 pts: Identification and description of company/corporation + definition of whether public or private. 2. 20 pts: Identification and discussion/analysis of products and substitutes. Identification of competitors. 3. 20 pts: Identification of barriers to entry and related strategies. 4. 20 pts: Identification of pricing strategies 5. 20 pts: Analysis and discussion of company’s market structure. 6. 10 pts: Creativity and use of data and sources.