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Arts 145 OL1-OL2 Project 5 Identity 1

Sociology

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Arts 145 OL1-OL2 Project 5 Identity 1. Finalise the logo Go back to Project One. Pick one logo that you think best represents the strategic intention of the brand you want to work on. One logo from one brand only. Finalize that logo and create 3 versions. Solid black. Solid white. Color. The logo must include the name of the company—the wordmark. The logo and wordmark must work vertically and horizontally. The logo and wordmark must be legible small and big. Too much detail in your logo will disappear when small. Simpilfy. 2. Advertise the brand Based on the strategic direction of your brand create a billboard ad that informs people what the brand does, and for who. Billboard ads should work with about 3 seconds of attention paid to them, so don’t make it complicated. The imagery, typeface, layout, and color palette should reflect the brand and work together to make sure that people understand the brand’s personality. 3. Present the work Creating a vertical presentation is not acceptable. The presentation format must be horizontal. The presentation must reflect the brand. Type choices, colors, and layout should be considered but not get in the way of the work. Edit explanations of work to just what is needed to get the point across. Avoid pages of long text. Pace the presentation so that the brand’s visuals are revealed throughout. See the example in the drive—LAN003_PRESENTATION—you do not need to create as many design examples, it’s just to give you a visual idea guide of how a presentation should be put together. The quality of the presentation will be considered in the grade. Due May 11 Running head: LOGOS 1 Logos Your Name Name of Institution LOGOS 2 Logos For the first batch of logos (group 1.jpg), the idea I wanted to convey was one of luck. I started with a four-leaf clover, a symbol of luck, and evolved it to various four-part objects that would carry the same sense of stability and fortune. Among them are the dots on a dice, various religious symbols, and celestial bodies, all of which are instruments in the prediction of fortune. For the second batch of logos (group 2.jpg), I used arrows to show the flow of energy. Various arrows can be seen pointing in the same direction, which shows synergy, some are pointing towards each other, showing competition, some are pointing in different directions, showing individuality: all of these qualities are necessary for any successful business venture. In the third batch of logos (group 3.jpg) the primary shapes used were triangles and circles. These shapes, even when tipped over, are incredibly stable. This stable quality is important in consumer trust and the logos try to convey that. Furthermore, the shapes are quite handy in making anthropomorphic objects, which are helpful when coming up with a company mascot. The fourth batch of logos (group 4.jpg) would work great for a sportswear company. This is because of the dynamic quality of the lines. Each line seems to be in motion, and a set direction. This would be relevant in a company to convey a sense of movement and speed or even growth. 1980 t4 3 C C 100 S D S c O 2 . B e 3 ? IN A 2 A 11 ? 5 ?=1) ?24 LE ? O. Q ? ??? ? (4) in 6