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FINAL SMM PLAN In week Eight, add a title page, table of contents, executive summary, tuning strategies and create the Budget and Return on Investment sections

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FINAL SMM PLAN

In week Eight, add a title page, table of contents, executive summary, tuning strategies and create the Budget and Return on Investment sections. You must also integrate the previous sections and create a final document that includes all sections. Appropriate edits based on previous instructor feedback must be implemented prior to submission.

Your research must also include at least at 15 additional academic or current popular press resources in addition to your textbook to support your conclusions

Final SMM plan which include all sections in the Social Media Marketing Plan Outline.

MKTG 430 Social Media Marketing Plan Outline

1. Title Page
2. Table of Contents
3. Executive Summary
4. Brief Overview
5. Social Media Presence

Please include a table summary and elaborate on your findings in text

1. Competitive Analysis

SWOT (include a 2X2 table)

OT come from trends in 5 environmental: social, economy, technological, political/regulatory, competitive

Identify main competitors

1. Goals

SMART goals

Can be achieved through SM activities

1. Strategies
2. Target Market

Utilize all 4 segmentation strategies

Provide a detailed description of a “typical” customer

1. Platforms

Research various SM platform trends and statistics, identify which ones the company should use to reach the target market from part IX

1. Implementation

a. Platform-Specific Tactics and Tools

Specify activities and content for each platform you have suggested in part X

b. Content Development

c. Assignments

1. Monitoring

a. Tracking

b. Measuring (Quantitative Metrics and Qualitative KPI’s)

c. Evaluating

d. Social Media Monitoring Tools

Research SM monitoring tools suggest which one will be cost efficient and effective to track KPI’s you have suggested

1. Tuning
2. Budget (Estimate the cost (financial or time) of all activities you have suggested)
3. Return on Investment
4. References
5. Appendices

Running head: BUSINESS PLAN 1 Business Plan Desmond Fulton Regent University Social Media Marketing Olga Butenko Moseley March 14, 2021 BUSINESS PLAN 2 Crocs Incorporation Crocs Incorporation is an American company based in Niwot, Colorado. It manufactures and markets foam clogs branded Crocs. The company produced and unveiled its first model in 2001 at the Fort Lauderdale Boat in Florida. The business has been successful over time as it has sold more than three hundred million shoes. The shoe was initially designed as a boating shoe. Crocs are types of shoes that have become common recently, with American school students opting to use them as school shoes. Crocs are offered in a variety of colours and styles (Ricci, 2017). Various classes offered include; clogs, loafers, sandals, slides, boots, sneakers and flip-flops. The company also provides other fashion accessories such as purses and kibbitz charms. I chose this company because it has a higher competitive advantage compared to its competitors. This will enable it to strengthen its brand name, improve sales, gain a larger market share and gain financial stability. BUSINESS PLAN 3 Reference Ricci, C. W. (2017). Annual Report Readability: The Case of Small-Cap Companies. International Research Journal of Applied Finance. 1 SMM PLAN PART II Desmond Fulton Regent University Social Media Marketing Olga Butenko Moseley April 18, 2021 2 Target market. In an ordinary world, a business firm would supply its products to anyone, but that would be unrealistic. For example, a business that supplies expensive goods and services will not interact with or attract low-income buyers. Because of this, suppliers tend to look at that specific groups of people or business firms they hope to sell their products to. This group of people in which the supsuppliersend to be the target consumers and suppliers also targets suppliers, hence forming the target market. The target market is like an ocean, where fish are plenty and a variety of fish. It requires an effort application(Bailey,260). The same thing in our markets, some consumers will respond positively or negatively to the supplier's advertisement. People are individuals, and target markets are larger for everyone in them to be motivated by the same things It is crucial that you passionately need to communicate your marketing messages. For this to happen, you must adapt your communication to appeal to consumers' needs, wants,s and values(Waldron, S.,2021). The lower and uniformity of your target market, the less likely it is that everyone within that market will react to the communication techniques. Market segmentation is the process of dividing a large target market into smaller distinct groups of customers who have the same identicalracteristics, needs, or behaviors Demographic Segmentation Demographics points to potential customers using criteria like age, gender, family life cycle, size of income, educational background, religion, race, social class, and nationality( Camilleri, M. A, 70). This is the most used market segment because these variables are identifiable and measurable. There are three types of demographic Segmentation; Age and life cycle segmentation concentrates on the needs and wants that change with age and the stages in a person's life. For example, a 22-year-old man is likely to buy more fashion items 3 than a 60-year-old mother of three who has other economic needs such as paying school fees and providing for her young ones. Gender segmentation supposes that men and women often differ in attitudes toward a given product (Grigoryeva, 45). Income class segmentation makes sense that certain financial services and products. For example, luxurious goods and traveling services are easily affordable to that higher-income. However, income does not always predict a consumer's demands behavior because people plan for their money differently. Geographic Segmentation distinguishes consumers into sectors according to a geographic place where they settle. You can go as far as you want here, such as dividing people by country, region, county, districts. Geographic Segmentation identifies that people are influenced and encouraged by the places they settle and work. These may be cultural differences ( Oke, N., Sonn, C. C., & McConville,321). What's more interesting in geographic Segmentation is that, as it's effective as a market distinct or, its predictive abilities may be more attractive, more specifically to companies that do international business. Psychographic segmentation. This is the more technical segment to analyze since it is linked to two more private variables: personality features and lifestyle features. The Psychographic Segmentation requires answers to questions such as does this consumer spends in the moment or whether he or she keeps one for the future? Is she or he an extrovert or an introvert? Is he or she politically active? Does he or she have interests and hobbies, and what are they? As we can see, this psychographic Segmentation covers a large area. Grouping of individuals by their hobbies alone has the power to find customers who enjoy as spectators sports, care of the environment, v Democratic votes, biographies, fix old cars, enjoy parties or eat mineral foods for health reasons(Unger, J., Wodak, R., & KhosraviNik M, 278). many of these 4 preferences are invisible, uncoverable. They require down-and-dirty market research such as attitude surveys and interviews or the use of artificial intelligence of marketing to guess people's living conditions and personalities according to the websites they visit, for example, their Facebook posts and similarity of information. Behavioral Segmentation is based on customer's attitudes to the product. How they consume or use itches requires the answer to the question, are they the first individuals to purchase the new devices, or do they wait for the product until it has gone mainstream before they invest in it? What are their preferences on high-cost brands over lower-cost brands choices? Since the behavior towards a product is not trickier to pin it down, many marketers look on; Occasions, People purchase certain products at different periods of the day, month, or even a year, so it's essential to look at when they get the idea of purchasing, buying an item, or using the already purchased item. For instance, a good example is flower bouquets, which customers always purchase around Mother's Day and Valentine's Day. The Running activities around these times should target as many occasion customers as possible. The benefits, Benefit segmentation, recognize what people are looking for in the products they purchase in a market. For example, one customer group may purchase a car for its low fuel use efficiency and high performance. In contrast, another consumer group may purchase the same car for its model-style interior, which they perceive as excellent and high quality. Usage rate segmentation looks at how often someone utilizes or consumes a product, whether they are low, medium, or heavy users. Marketers, in this case, may tend to target heavy users 5 because this group has a high percentage of the total purchasing of commodities. Alternatively, they might consider changing light users into heavy users as one area in business expansion. Brand loyalty. Some customers, potentially known as hard-core loyal, always remain loyal by purchasing the same products over time. Others may be loyal to two or more brands and randomly change them. A final group has no loyalty to specific brands whatsoever and is enhanced by other factors, such as prices. The Segmentation, which is known as the s in the marketing model known as STP, marketing it is a popular model that business uses during the time of planning the category of messages that will reach different audiences. The second step of the model is T for Targeting. After the identification of a number of segmentations, you have to decide how many segments you're working on (Lutz, C., & Newlands, G.,190). For most business, the decision comes down to four factors; size, the segment has to be large enough to enhance marketing. If the target segment is not large enough, you limit the company's growth rate. Differences the Measurable differences must be in between the segments. Each segment must require various benefits from the product. Thinking about the previous example of potential car buyers, some need to know that the car is fuel-efficient and wallet-friendly. Others want to experience a smooth and luxurious drive. The last step of STP consumer segmentation models, P, deals with positioning. Positioning is linked with the exact messages you put out and how messages are transmitted to provide the target segments a reason to purchase. Positioning is where the rubber hits the road. Specific if looking for the wants and needs of each segment and forming a value proposition that clearly 6 explains how your product can obtain those needs in a Bette ray than the products of your competitors. . 7 References Mothersbaugh, D. L., Hawkin, D. I., & Kleiser, S. B. (2019). Consumer behavior: Building marketing strategy. McGraw-Hill Higher Education. Bailey, R. M., Carrella, E., Axtell, R., Burgess, M. G., Cabral, R. B., Drexler, M., ... & Saul, S. (2019). A computational approach to managing coupled human–environmental systems: the POSEIDON model of ocean fisheries. Sustainability Science, 14(2), 259-275. Waldron, S. (2021). Corporate Social Responsibility is not Public Relations: How to put CSR at the heart of your company and maximize the business benefits. LID Publishing. Camilleri, M. A. (2018). Market segmentation, targeting, and positioning. In Travel marketing, tourism economics and the airline product (pp. 69-83). Springer, Cham. Grigoryeva, I., Vidiasova, L., Dmitrieva, A., & Sergeyeva, O. Elderly Population in Modern Russia. Oke, N., Sonn, C. C., & McConville, C. (2018). Making a place in Footscray: Everyday multiculturalism, ethnic hubs, and segmented geography. Identities, 25(3), 320-338. Quach, X., & Lee, S. H. M. (2021). Profiling gifters via a psychographic segmentation analysis: insights for retailers. International Journal of Retail & Distribution Management. Lutz, C., & Newlands, G. (2018). Consumer segmentation within the sharing economy: The case of Airbnb. Journal of Business Research, 88, 187-196. , Unger, J., Wodak, R., & KhosraviNik M. (2016). Critical discourse studies and social media data. Qualitative research, 277-293. 1 Business Plan Desmond Fulton Regent University Social Media Marketing Olga Butenko Moseley April 5, 2021 BUSINESS PLAN 2 Crocs Incorporation I. Brief Overview Crocs Incorporation is an American company based in Niwot, Colorado. It manufactures and markets foam clogs branded Crocs. The company produced and unveiled its first model in 2001 at the Fort Lauderdale Boat in Florida. The business has been successful over time as it has sold more than three hundred million pairs of shoes. The shoe was initially designed as a boating shoe. Crocs are types of shoes that have become common recently, with American school students opting to use them as school shoes. Crocs are offered in a variety of colors and styles (Ricci, 2017). Various classes offered include; clogs, loafers, sandals, slides, boots, sneakers, and flip-flops. The company also provides other fashion accessories such as purses and kibbitz charms. I chose this company because it has a higher competitive advantage compared to its competitors. This will enable it to strengthen its brand name, improve sales, gain a larger market share and gain financial stability. Crocs have emerged as one of the famous incorporations in marketing and distributing casual Lifestyle footwear and accessories in more than 90 countries across the globe. Recently the company was marked as one of the footwear brands that have sold more than 500 million footwear since its foundation. Crocs use various segmentation strategies such as demographic and psychographic variables such as age, gender, location, income groups, and marital status before coming up with new brands to meet the customer needs. Crocs have an outstanding competitive advantage in marketing strategy. The company focuses on product range whereby it produces a limited number of products, including clogs, sandals (flips and slides), making the BUSINESS PLAN 3 company focus all the time. It has a solid and integrated supply chain. Crocs sell more than 55+ million footwears through wholesale and 500+ million pairs on retail outlets and e-commerce websites. Another competitive advantage is it incorporates celebrities who help the company to advertise their new brands (Keller &Brexendorf, 2017). Reports show that more than 5 million followers of Crocs incorporation on their website are influenced by celebrities such as Drew Barrymore, John Cena, Yoona Lim, and Henry Lau. Another competitive advantage of Crocs Inc is its Croslite material which is long-lasting, very light, affordable, and odor resistant, making the end product supremely comfortable. The Crosliote Material used in making Crocs can be used both on land and underwater without affecting its quality. The marketing strategy of Crocs Inc is simple and effective. The company uses words of mouth, newsletters, concerts, trade shows, sports events, e-commerce websites, social media platforms to reach its customers. The company can gain many customers using their social media platforms, making the company highly competitive compared to their competitors (Dibb,2010). Using their social media platforms, Crocs Inc can drive their message out to the public on their Facebook page, Twitter, Instagram, Linked In, and other social media channels. On social media, customers can be able to interact with Crocs Inc's workers regularly. This will increase the visibility within the organization as well as create a sense of belonging for customers. When customers are periodically engaged, they tend to feel more comfortable and accepted, thus steering more profound loyalty towards a particular brand. Crocs Inc can create social media platforms that are open to the general public where customers can ask questions and get answers about their products or services or gain more knowledge about the company. Crocs Inc can be found on Twitter (http://twitter.com/businesswire/ ), Linked-in on (http://www.linkedin.com/companies/) and on Facebook (https://www.facebook.com/Crocs/) BUSINESS PLAN 4 and Instagram (https://www.instagram.com/crocs/?hl=en). Crocs Inc launches various campaigns on their social media platforms, giving them a highly competitive advantage against their competitors, such as Nike. One of their famous campaigns was “Come as You Are.” The campaign was posted all over their social media platforms to make the customers understand the feeling of belonging to the company and the brand ambassadors. Another campaign was on “Find Your Fun." This campaign was launched to rekindle the excitement of using their popular shoes using the various social media platforms for Crocs Inc. II. Social Media Presence Social media platforms are accessed daily, meaning there is a high chance of people seeing a brand using their social media pages. People are now focusing on tablets, computers, and cell phones, which makes magazines' issue, newspapers old-fashioned in a way. Instead of reading news in magazines and newspapers, they prefer checking their emails and social networks to get all the recent information. Therefore, a better way to market the business brand is using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, and other social networks (Jaworski,2018). Some of the positive mentions on Crocs Inc's social media platforms include: On Twitter, David Guerin made a positive mention about Crocs. He said, "I admit I've mocked and scorned people for wearing Crocs (my kids). I may have said the little holes are where your dignity leaks out. But I repent. These “shoes” have changed my life. I’m a believer. https://twitter.com/DavidGeurin/status/1241503142778482692?ref_src=twsr c%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1241503142778482692%7Ctwgr%5E% BUSINESS PLAN 5 7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.brandwatch.com%2Fblog%2Freact-howcrocs-became-cool%2F . Other positive mentions on crocs are shown in the picture below. On the other hand, crocs receive some negative mentions. In 2010 One of their followers on Twitter, known as Delilah, made a negative comment about Crocs on her Twitter page, saying, "me realizing I am an idiot for thinking I had a chance at getting the bad bunny crocs” https://twitter.com/ayeedelilah3/status/1310978199086456832?ref_src=twsrc%5Etfw%7Ctwcam p%5Etweetembed%7Ctwterm%5E1310978199086456832%7Ctwgr%5E%7Ctwcon%5Es1_&ref _url=https%3A%2F%2Fwww.brandwatch.com%2Fblog%2Freact-how-crocs-became-cool%2F. BUSINESS PLAN 6 Crocs Inc has 116.9K Followers and 46.4K tweets. On Facebook, it has 6.195 Followers and 6.196 Likes. On the other hand, Crocs Shoes has 1million followers on Instagram and 1538 Posts. On LinkedIn, it has 40121 Followers with a theme Come as You Are™. From the data provided above its evident that Crocs Inc has significant gains in social media marketing. For instance, on Crocs shoe Twitter, the company makes posts more regularly. They have 46.4k tweets, which shows that Crocs tweets time after time. For example, the most recent tweet that Crocs Shoes made on their Twitter page is "Keep your friends close and your Crocs closer.” This post was made 22 hours ago. https://twitter.com/Crocs/status/1378408378725097474?s=20. Within 22 hours, the center has 1.1 k likes, 23 replies, and 348 retweets. On Facebook, the most recent post that Crocs made was on the 1st of April about the Disney and Pixar Lightning McQueen Adult Clogs coming back online Soon. In their post, Crocs Inc wrote, "Start your engines The Disney and Pixar Lightning McQueen Adult Clogs are coming back online SOON. We'd never fool you, CROC NATION “ https://web.facebook.com/Crocs/videos/806244940244567/?__xts__%5B0%5D=68.ARD54CvZ s3ljo0_3CaZJV3CYORGBJmvJvWr6K9IbtDEUHHbZakvFoz7rZGWjmJ3F5oeERacPs5jETAfZ 7hEhKtoO4b71MirES5L0B5LTXeeJLn3ObB5TYU675Yvz5H7WVmD5Cc9s0PXxaozyQMQl3AjFbjE8l6m_gN5NHyFuNwSCxie3PpuPsRp_JMNVLbRFfoEjyV3s5eBLIIetYnXUy9uJwHIR nVz2JdohM_4jmGi_VLZeHOG3mfCJjSvpzrwfM59RbfK7kX5X6x69ptr90qIC7zCwVHKDezY _zWameDiwfA-eXvNzjsdOhE&__tn__=-R. The same post was made on Instagram by the Company on 1st of April 2021. Within few days, the post has more than 500,000 likes. Crocs Inc's most recent post on Linked In was made two days ago on the promotion of Heidi Cooley to Svp and Chief Marketing Officer at Crocs. The most recent tweet made by Crocs says, BUSINESS PLAN 7 “Keep Your friends close and your Crocs Closer.” The tweet has 23 replies after few hours of the company posting the tweet. Three hundred fifty retweets and 1.1k likes. Crocs Inc tweeted at 11.05 Am on April 3rd, 2021, and at 11.05 Am, Kacevade, one of the followers, replied, “Gshit." At 11.0Am, Another follower replied, “My crocs are my only friend” https://twitter.com/MommyGrey/status/1378408489505058820?s=20. From the posts on Twitter, it's evident that Crocs Inc interacts more with its customers on social media platforms than anywhere else. On 2nd April, Crocs Inc replied to a tweet made by Haleysubwaley, "It's better that I’m a croc addict than a crack addict." Haleysubwaley made tweeted on 2nd April, and the same day Crocs Inc replied, "STAY TUNED” https://twitter.com/Crocs/status/1378036099059048449?s=20. III.SWOT Analysis Strengths- Crocs Inc has a strong dealer community whereby the company builds a culture among distributors and dealers of promoting the company’s products and training the sales team on utilizing the product and the customers on maximizing the benefits out of the product. It has strong performance in the markets. Crocs Inc. has an excellent way of getting into the new market and making a success of them. It contains reliable suppliers. With a robust and reliable supplier of raw materials, the company can mitigate all the supply chain setbacks. Crocs have a strong Brand portfolio. Crocs Inc invests more in building a solid brand portfolio. This gives the company a high chance of producing varieties of crocs that fits the customer's expectations. Has good marketing strategies. It uses social media platforms to reach out to its customers and advertise new brands. It contains a successful track record of integrating firms through mergers and acquisitions. It has successfully integrated a variety of technology companies to streamline its operations. Has strong cash Flow. Crocs Inc has strong free cash flows that provide the company resources to BUSINESS PLAN 8 enable expansion towards new projects. Crocs Inc. is relatively good at executing new projects and generating the best returns on capital expenditure by pooling revenues from various sources. Weaknesses -Crocs Inc contains gaps in the product in the product range sold by the company. The holes in the product range can make it easier for new competitors to join the market. Another weakness is that the company has not been able to tackle the challenges that come in with introducing the new segment, such as internal feedback that comes from sales teams. Another weakness is the percentage profitability ratio, and the Net Contribution of Crocs Inc. is below the normal average that an industry should be operating with. One of the significant challenges that Crocs Inc is facing is the present culture that affects the company's product segment, which affects its flexibility. Lastly is Crocs Inc has not been able to compete with other leading research and development companies. This limits its chance of investing in innovation as compared to its competitors. Opportunities-New trends in consumer behavior provide an excellent opportunity for the company to build new revenue sources and focus on new products. Another opportunity is the new taxation policy that creates new opportunities for doing business, thus increasing profitability. The availability of capital and cash flow sources provides more opportunities to invest in new product segments’ company to invest in new technology to streamline its operation. Also, a lower inflation rate creates stability in the market and enables credit at a lower interest rate to Cross Inc's consumers. This Decreases the cost of transportation due to lower shipping prices, providing an opportunity for a company to boost its profitability or pass the benefits to its customers. Threats- Changing consumer buying behaviors from the online channel can highly affect the existing physical supply chain model. Secondly, the new environment policies could be a threat to the current products. As the company is expanding its market to other countries, it is prone to BUSINESS PLAN 9 currency fluctuations since political factors influence other markets. The liability laws in different countries are different, and Crocs Inc. may be exposed to various threats due to changes in those markets' policies. BUSINESS PLAN 10 Reference Dibb, S. (2010). Market Segmentation Success–Making it Happen! Strategic Direction, 26(9). Jaworski, B. J. (2018). Commentary: advancing marketing strategy in the marketing discipline and beyond. Journal of Marketing Management, 34(1-2), 63-70. Keller, K. L., & Brexendorf, T. O. (2017). Measuring brand equity. Handbuch Markenführung, 132. BUSINESS PLAN 11 Reference Ricci, C. W. (2017). Annual Report Readability: The Case of Small-Cap Companies. International Research Journal of Applied Finance. Social Media Marketing Plan III Desmond Fulton Regent University Social Media Marketing Olga Butenko Moseley May 3, 2021 I. Monitoring Social media monitoring has become a huge part of social media marketing practices. It is basically keeping an eye on the company’s online activities and responding to any engagement around it. It’s an immediately reactive strategy and pertains to all activities or talk about the company’s brand. This is important for businesses because they can keep track of messages and comments that they may go viral and negatively affect the brand. It’s no longer enough to just respond to comments and direct messages on social media. There’s need for a full social media monitoring strategy for businesses. Otherwise, you would be missing out on important information that can be used in decision making. On top of this, it is time consuming form social media managers to switch between so many media platforms and other separate apps to make sure they are on top of it all. Croc Corporation is available on so many social media platforms. Therefore, there is need to have a social media monitoring strategy to ensure we are on top of everything. The following are some of the tools we can use to ensure we have a proper social media monitory strategy; Hootsuite: This is one of the most common and offers the best free social media listening tools. These tools cover multiple social networks, including but not limited to Twitter, Instagram, Facebook, LinkedIn. Sprout: This is an intelligent tool which is also used to monitor social media activities. II. Tracking Tracking will also be important for our business as it allows us to track and engage in online conversations with clients and prospects in real time. Tracking will work better when spying on our competitors & brand monitoring. It will also allow us to get real-time notification when a new post with the content we are tracking appears anywhere online. For this purpose, we will use a tool called Google Alerts, this is a marketing tool that will allow us to keep track of mentions and content by sending email notifications each time the brand is mentioned on social media. III. Measuring Measuring is another key part of this social media marketing plan. This will allow us to set key performance indicators that we can measure and compare with the company’s goals. IV. Evaluating Another important part in our social media marketing plan is evaluation, this will deal with issues concerning what social media channels our business is on already, how often our business is posting on these platforms, the quality of the content and also, how much engagement is our business getting. This will help us determine where our business is lacking and ensure that we reinforce and strengthen the strategy. V. Social Media Monitoring Tools In order to have a well monitored, evaluated and measured social media marketing plan, our business will need to use specialized tools that will allow us achieve these goals. The following are some of the tools to consider: Zoho Social: This allows scheduling of unlimited posts across the company’s social platforms. This further makes it a very useful tool for social media managing. Simply Measured: This tool will allow us to keep track of a number of metrics. We can further gather data on and analyze all the activities associated with our business pages. Hootsuite: This is one of the most common and offers the best free social media listening tools. These tools cover multiple social networks, including but not limited to Twitter, Instagram, Facebook, LinkedIn. Sprout: This is an intelligent tool which is also used to monitor social media activities. These tools make it possible and easier to stay up to date with everything going on with the company’s social media pages. Ethical, Legal, and Social Issues Our company of choice is Crocs Inc. People over the years have been concerned about how whether the production of the Crocs footwear is ethical or not, the material used and its impact on the environment. As stated in their annual report, the raw material used is Croslite, their proprietary closed-cell resin brand, it is the primary material formulation that is used in the vast majority of the footwear produced by Crocs Inc. and some of their accessories. They formulate Croslite to create soft, comfortable, lightweight, non-marking, and odor-resistant footwear. They continue making investments in research and development to refine the materials to enhance these properties and develop new properties for specific applications (Crocs Inc, 2019). Regardless of these concerns, the shoe has been successful and according to Jennifer von Briesen, compared to traditional materials the industry has used such as leather, Crocs’ material was inexpensive, less variable in terms of quality it is longer-lasting, and also required minimal manual labor in the production (Jennifer von Briesen, , 2009). Further to this, the board of directors at Crocs adopted a code of conduct which states that, it is Crocs’ policy that all their employees comply with all applicable laws, rules and regulations wherever they are located and/or do business. This includes all applicable trade, tax, labor, employment, and consumer protection laws and regulations (Crocs board of directors,, 2019). This helps the company to enforce the fundamental policy which underlines Crocs’ commitment to ethical business behavior. A biblical worldview on this would be that as stated by Nicoleas Mayne; “from a Christian perspective, ethics should always be concrete and governed by God. Christian ethics must not change or be amended from society to society, as secular moral codes may, because Christians are a single group following the ethical code of the Bible (Nicoleas Mayne). Therefore, this is one of the world’s largest footwear companies and they can make a positive global impact on the footwear industry and the planet at large by implementing transparent, socially conscious, and sustainable business practices. References Crocs board of directors. (2019, December 12). Crocs-Code-of-Ethics-2019.pdf. Retrieved from http://q4live.s22.clientfiles.s3-website-us-east-1.amazonaws.com : http://q4live.s22.clientfiles.s3-website-us-east1.amazonaws.com/133460125/files/doc_downloads/governance/Crocs-Code-of-Ethics-2019.pdf Crocs Inc,. (2020, February 27). NASDAQ/CROX/20660068.pdf. Retrieved from https://annualreport.stocklight.com/ : https://annualreport.stocklight.com/NASDAQ/CROX/20660068.pdf Jennifer von Briesen,. (2009). /crocs-pdf-free.html. Retrieved from https://pdfcoffee.com : https://pdfcoffee.com/crocs-pdf-free.html Nicoleas Mayne. (n.d.). Ethics Vs. Morals From the Christian Perspective. For Christians, morals and ethics should be absolute standards set by God., 64-64.