Homework answers / question archive / The specific objective of this summative assignment is to assure that students have a sufficient comprehension of: economic, management, marketing, and accounting skills to develop a marketing plan for a retail or fashion company

The specific objective of this summative assignment is to assure that students have a sufficient comprehension of: economic, management, marketing, and accounting skills to develop a marketing plan for a retail or fashion company

Business

Share With

The specific objective of this summative assignment is to assure that students have a sufficient comprehension of: economic, management, marketing, and accounting skills to develop a marketing plan for a retail or fashion company. This project will provide students with the opportunity to integrate and implement theory to practice and demonstrate that they have accomplished the learning outcomes of the Fashion and Retail major in the College of Business and Management.

Students will choose a retail or fashion company for which they will prepare a marketing plan. The work product of the students should include the key components of a marketing plan, which are listed below. The plan should demonstrate that students have a depth and breadth of business concepts that would encourage a prospective employer to have confidence that students are prepared for a position in this industry. The plan must also incorporate web based businesses, and the impact influencers have with the utilization of social media marketing.

The specific components should include:

• Executive Summary
• Industry Analysis
• Company Overview
• Retail Formats
• Online Retailing and multichannel
• Competitors-Vertical strategies
• Growth strategies
• Internationalism
• Retail Branding and Positioning
• Merchandise and Category Management
• Logistics
• Operational and Financial Performance
• Incorporate web based businesses, with the utilization of social media marketing.

The written paper is to be at least 15 pages in length, and include: Proper APA Style, typed double –spaced, 1’ margins, Times New Roman and 12-point font, with correct spelling and grammar, proper in-text citation, references, with a cover page. The paper will be organized with headings. The instructor’s approval of the topic is required.

The following Lynn Library resources and web-sites could assist students in conducting the research to do the Final Project.