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Review the case, “Part 3 Integrative Case - Nordstrom's External Environment and Risk Assessment” on pages 252-256 of your textbook

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Review the case, “Part 3 Integrative Case - Nordstrom's External Environment and Risk Assessment” on pages 252-256 of your textbook.

• Do you think the types of business risks that Nordstrom identifies are typical for most other retailers? Refer back to the comprehensive case for Part I. Do you believe Wal-Mart may face some different type of risks than Nordstrom? What are these risks?
• In previous units, there were chapters on customers , competition, supply chain, and legal and ethical behavior, What do you believe is the number one business risk that Nordstrom faces for each of these four broad areas? Justify your response. Using what you learned in the previous units, how can Nordstrom overcome the risks you discussed?
• In addition to the risks you outlined above, discuss any other business risks of Nordstrom. How can each of the company’s risks be viewed as a threat or opportunity for the company? Provide rationale for your response.
• Research the financial performance of Nordstrom for 2019 and explain the relationships between performance and risks Nordstrom identified in this case. Are the same performance issues and risk factors the same today as it was in 2011? What has changed?
• In closing, what strategies can you implement to increase Nordstrom’s value proposition and expand the company’s offerings or operations?
  
   
• 250 words total. 2 APA cited references and reference list. No plagiarism!
• Promotional objectives can be established to help improve both long- and short-term financial performance. What do you think is the most important short-term objective for a retailer: increase patronage from existing customers or attracting new customers? Explain the reasoning behind your answer.