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Enhancing Messages with Visuals Competency Investigate and modify workplace visual media communication to enhance efficiency in completing tasks

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Enhancing Messages with Visuals Competency Investigate and modify workplace visual media communication to enhance efficiency in completing tasks. Success Criteria View the grading rubric for this deliverable Scenario You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations. Your task is to create two logos for this new client. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company's global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements: 1. 2. 3. 4. Logo size Logo color scheme Logo symbols/symbolism Logo iconic meaning They have also sent an email stating the following items need to be addressed: • • • 1) The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized. 2) Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos. 3) Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos. Requirements writing paper should be 1 page on Microsoft word. The writing assignment description should address the above # 1 – 3 bullet points. Please keep in mind the grading rubric below when writing the paper. The logos can be placed in the Microsoft word document or PowerPoint. The resources below are a recording from class on how to do the assignment. Grading rubric A - 4 - Mastery Creates an American logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning. A - 4 - Mastery Creates an Indian logo which thoroughly uses visual communication elements: size, color, symbolism, iconic meaning. A - 4 - Mastery Thoroughly compares and contrasts how American and Indian target audiences respond differently to logos.