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Florida International University BUS 4602 Chapter 1 Study Questions True/False Questions 1)Modern management accounting is about ever-improving customer-focused processes

Marketing May 22, 2021

Florida International University

BUS 4602

Chapter 1

Study Questions

True/False Questions

1)Modern management accounting is about ever-improving customer-focused processes.

  1. Increased process productivity leads to reduced costs and increased margins per dollar sale.
  2. Productivity improvement has only an additive effect on profitability.
  3. Which of the following statements are true and which are false?

a) Increased customer satisfaction increases sales volume.

  1. Process improvement increases profit per sales dollar.

c) Sales x profit per sales equals total profit.

d) Increasing total profit increases shareholder value.

e) Increasing customer satisfaction multiplies process improvement effects

f) please indicatement multiplies increased customer satisfaction effects.

  1. The key business processes in marketing that drive shareholder value are the PDM processes, SCM processes and CRP processes.
  2. Score card management tracks customer acquisition, retention, satisfaction, employee morale and efficiency, process efficiency, cash-flow, contribution margins, return on investment and shareholder value.
  3. Which of the following statements is correct:

a) Supply metrics drive process metrics that drive demand metrics. b) Process metrics drive supply metrics and demand metrics.

c) Demand metrics drive supply metrics that drive process metrics.

  1. Where do each of the following sets of measures fit in the Balanced Scorecard Framework: a.) Owner outcome measures

b.) Learning and change measures

c.) Key internal business process measures d.) Customer outcome measures

 

 

 

 

 

 

 

 

 

 

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