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QUESTION ONE a) Describe 5 Objectives of marketing and its important for Kenyan enterprises

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QUESTION ONE

1. a) Describe 5 Objectives of marketing and its important for Kenyan enterprises. (10mks)

i Effective packaging is regarded as "silent salesman" in marketing of products or services. Explain this statement. (10mks)

1. b) Giving practical examples explain four aims of promotion as a market mix tool and its importance to marketing of Kenyan products and services. (10mks)

QUESTION TWO

1. a) Explain how you build customers satisfaction to increase customers and profitability in the organization? (10mks)
2. b) Branding is one of the tools used in positioning a company's offering in the target Market. Briefly explain two advantages of branding in marketing (10mks)