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1.)Vans, wanting to manufacture boots in order to diversify, does a market survey and finds that most teens share similar attitudes about boots (that they are not "cool" or "in" anymore) in contrast to other generational groups. Such groups of people who have lived the same major experiences in their life, and thus have the same core values, are known as .
- Low-context culture
- High-context culture
- cohorts
- Ethnic microcultures
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