Q1)Of the three styles identified (ombre, tie-dye and splat), which, if any, is a trend (i

Management Feb 26, 2021

Q1)Of the three styles identified (ombre, tie-dye and splat), which, if any, is a trend (i.e., an enduring change in style) rather than a fad (i.e., a short-term craze)? What type of analysis (qualitative and/or quantitative, or both) should be carried out to answer this question? In particular, what are the research questions you should ask?

Q2. Use Google Trend to generate quantitative analysis to support your argument. (Notice that this was a decision to be made in 2012, so use relevant data appropriately.) Carefully think about the keywords you choose to use for this analysis.

Q3. Regardless of the trend chosen, what is the value proposition of the new product? Does it resonate with the community L’Oréal tries to target?

Q4. How can L’Oréal Paris further leverage social media to build the marketing plan for this new product?

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