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1.HighwayCruise is a website that collects riders’ post-purchase evaluations of their motorcycles. It also provides an overall recommendation based on the average ratings and user preferences. HighwayCruise is an example of a(n) .

3rd party endorsement

Corporate website

Social networking site

Forum website

2. A customer who initially used a motorized bicycle wants to purchase a Harley-Davidson. Handling such a motorcycle is more challenging than a moped as it is harder to ride and maintain. The switching costs involved in forgoing his knowledge of riding a motorized bicycle to learn how to ride a Harley are known as .

financial switching costs

psychological switching costs

procedural switching costs

relational switching costs

3. Harley-Davidson, Indian, Excelsior, Henderson, BMW, Honda, Moto Guzzi, Yamaha, Suzuki, Triumph and Victory are some of the firms currently competing for business in the cruiser motorcycle category. Therefore, the for cruiser motorcycles is high

relational switching costs

procedural switching costs

consumer inertia

competitive intensity