The main reason behind these types of commercials is the concept of target audience and demographics. Many companies look for advertising their products or services during specific hours in order to reach a particular sector of the population that fulfills the demographic characteristics of their target market. Generally, companies conduct researches to identify the time and tv shows when a specific group of people is watching the tv or any other channel of communication. Therefore, based on the results of the research, different types of products and services are scheduled to be advertised in order to send a particular message to the specific type of recipients or relevant market that marketers target. Thus, the audience that watches Maury and Steve Wilkos show has the general features that those companies want to reach.