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Meet us before you need us?—that's the motto of a cemetery in Denver
Meet us before you need us?—that's the motto of a cemetery in Denver. Facing decreasing demand as more Americans choose cremation, cemeteries across the country are marketing to the living in hopes they will become customers in the future. Although funeral homes and cemeteries have long urged customers to repurchase funeral services before they are needed, it's the new marketing that is drawing criticism. Some activities are low-key, such as poetry workshops, art shows, and nature walks, but some are downright lively. One cemetery staged a fireworks show and skydivers. Other festivities include concerts, outdoor movies, and clowns. Cemetery directors pine for the old days when, more than a century ago, cemeteries were a place for social
gatherings where families visited and picnicked near a loved one's grave. Although
many of the new activities are staged in the evening, some occur during the day, so
directors must use discretion to avoid interrupting a funeral.
1. What types of products are burial plots and repurchased funeral services?
Explain.
2. Are these marketing activities appropriate for this product?
Expert Solution
Answer:
1. The burial plots can be defined as a small area of land where a person who has died is buried after his or her death. The person is buried in the burial plots by his loved ones.
The pre-purchased funeral services help a person to plan his funeral services before their death. There are four types of funeral services that people plan to take.
2. No, I don't think that these marketing activities that the Denver company uses are appropriate.
Step-by-step explanation
1. The burial plots can be defined as a small area of land where a person who has died is buried after his or her death. The person is buried in the burial plots by his loved ones.
The pre-purchased funeral services help a person to plan his funeral services before their death. There are four types of funeral services that people plan to take. The four types of funeral service are as follows:
- Burial insurance.
- Irrevocable trust.
- Whole- life policy.
- Revocable trust.
2. No, I don't think that these marketing activities that the Denver company uses are appropriate. The motto of the cemetery company Denver is "meet us before you need us". People often like to prepare their commentary service before they die. They want that when they do, they should be buried accordingly they have planned. Americans choose pre-purchased funeral services before they need them. The marketing activity that Denver company uses is that it attracts customers that it can provide services where the people can picnic with their family near their loved ones' graves.
Moreover, it also offers services like art shows, fireworks, nature walk, poetry workshops, skydivers, and many others. Such marketing activities are not appropriate when it comes to cemetery services. People often love the fact that when they visit their cemetery or plan for one such service, it is peaceful so that they can spend more time with their loved ones. The fact that the Denver company is ignoring is that the customers want that their cemetery service should be peaceful and not so showy and large as the Denver company is offering.
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