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INTRODUCTION: You will use your analysis from task 1 to create a business strategy for the company you chose in task 1

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INTRODUCTION:

You will use your analysis from task 1 to create a business strategy for the company you chose in task 1. While there is no minimum length, this business strategy should be concise while addressing all the topics listed in the prompts below.

Note: Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.

 

REQUIREMENTS:

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

A.  Create a business strategy in report format by doing the following:

1.  Create an executive summary that includes the following points:

•  the vision, mission, and value statement of the business

•  the execution of a strategy

•  the financial evaluation of the strategy

•  a conclusion or summary of the business strategy

2.  Discuss the vision, mission, and values statement completed in task 2, part A1.

3.  Justify the analytical tools used in developing your strategy.

4.  Include the detailed SWOT analysis from task 1.

5.  Discuss your plan for maintaining competitive advantage.

6.  Discuss the implications of competing in international markets.

7.  Discuss a diversification strategy that should be considered in your business strategy.

8.  Discuss at least one ethical consideration of your strategy.

9.  Discuss your planned execution of the strategy.

10.  Discuss how you would use ROI (return on investments) and cost-benefit analysis as part of your business strategy.

11.  Create a conclusion for your business strategy.

 

B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

 

C.  Demonstrate professional communication in the content and presentation of your submission.