means of communication that are widely affordable and technologically capable of reaching a broad audience licensing condition by FCC requiring any station that gave/sold time to candidate to make equal time for other candidates FCC regulation 1949-1987 that required stations to air contrasting view points and give criticized public figures a chance to reply cable, tv, fax, email, internet the media has grown into with technological advances media affect the issues and problems people think about even if the media does not determine what people adopt purported ability of TV to raise a foreign tragedy to national prominence by broadcasting vivd pics media affect the standards people use to evaluate political figures or the severity of a problem way in which opinions about an issue can be altered by emphasizing or de-emphasizing particular faucets of that issue guideline according to which stories with certain characteristics are chosen over stories w/out characteristics a piece of film or video that shows a candidate speaking in his/her own words 1

1. mass media

means of communication that are widely affordable and technologically capable of reaching a broad audience

2. equal time rule

licensing condition by FCC requiring any station that gave/sold time to candidate to make equal time for other candidates

3. fairness doctrine

FCC regulation 1949-1987 that required stations to air contrasting view points and give criticized public figures a chance to reply

4. new media

cable, tv, fax, email, internet the media has grown into with technological advances

5. agenda setting

media affect the issues and problems people think about even if the media does not determine what people adopt

6. CNN effect

purported ability of TV to raise a foreign tragedy to national prominence by broadcasting vivd pics

7. priming

media affect the standards people use to evaluate political figures or the severity of a problem

8. framing

way in which opinions about an issue can be altered by emphasizing or de-emphasizing particular faucets of that issue

9. selection principle

guideline according to which stories with certain characteristics are chosen over stories w/out characteristics

10. sound bite

a piece of film or video that shows a candidate speaking in his/her own words

11. conflicting roles of media

1. civic watch dog- 4th branch
2. profit-seeking industry

12. confirmation bias

-people will believe the evidence that supports what they already believe
-people will interpret neutral evidence in a way that supports what they believe
-people will discount evidence running counter to beliefs

13. selection effects of news

dramatic, novel like and exciting
leads to emphasis on scandals and gaffes
conflict and controversy
negativity

14. unobtrusive issues

more susceptible to agenda effects
obtrusive are less susceptible

15. Kahneman and Tversky

-people are risk averse, would rather save lives with certainty than risk chance that everyone might die
-how you frame something in terms of risks/rewards matters

16. critics argument against media

1. leads to less informed electorate
2. personality based politics
3. cynicism in electorate

17. liberal media

many critics argue that the media is inherently liberal