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You are required to develop a Consumer Behavior Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behavior related issues faced by the company
You are required to develop a Consumer Behavior Report for the Managing Director of a Brand & Product Line/Model of your choice which outlines the key consumer behavior related issues faced by the company. Your report will cover the following:
- Situation Analysis of the Company & Product
- Selected Target Market Profile
- Description of Target Market Decision Making Process
- Personal & Social Influences on Buying Behavior
- Psychological Influences on Buying Behavior
- Marketing Strategy Recommendations
Format
This activity must meet the following formatting requirements:
- · 5-7 minutes
- · 6 slides maximum
- With notes for oral presentation
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