University of Houston MARK 4365 Quiz 2 1)Which of the following are not examples of outbound marketing a

University of Houston

MARK 4365

Quiz 2

1)Which of the following are not examples of outbound marketing

a.            search advertising

b.            display advertising

c.             social media advertising d. viral marketing

2.            Which of the following are examples of inbound marketing a. Search engine optimization

b.            paper click advertising

c.             social media advertising

d.            billboard advertising

3.            All of the following are purpose of advertising except

a.            Manage demand for the products

b.            Inform customer and build brand awareness about new products

c.             Remind customer enabling repeat purchase

d.            Increase market share of voice e. None of the above

4.            (As per the class discussion,) McDonald’s wifi advertisement is an example of an emotionally appealing ad.

True False

5.            The AIDA in the “AIDA model of advertising” stands for the following (in that sequence).

a. Advertising, interest, demand, action b. Awareness, interest, desire, action

c. Advertising, interest, demand, awareness

d. Advertising, interest desire advertising

6.            Online advertising has overtaken TV advertising in terms of the advertising spending True

False

7.            The worldwide digital advertising spending (in dollars as of 2020) is approximately

[The goal here is to know the ballpark estimate to the nearest tens value to get a sense of the advertising market]

a.            3 billion dollars

b.            30 billion dollars c. 300 billion dollars

d. 3000 billion dollars

8.            Digital Ad Spending constitutes % (approximately, as of 2020) of the total spending across all media

[The goal here is to know the ballpark estimate to the nearest value to get an overall sense of the digital advertising market]

a. 5.24%

b. 24.5%

c. 54%

d. 85%

9.            The top TWO digital Ad platforms (by revenue in dollars as of 2020) in the world are Amazon, Apple

a. Google b. Facebook

c. Apple

d. Microsoft