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Question 13) 13

Marketing Dec 24, 2020

Question 13) 13. (TCO 4) Successfully distributing goods to customers involves low cost and customer satisfaction. Several steps must take place in order to reach this goal.

Which step need NOT be considered in the physical distribution of goods? (Points : 5)

Order processing Market segmentation Inventory control Transportation

Expert Solution

Market segmentation does need to be considered in the physical distribution of goods. This category should be handled in the promotion, pricing, and product phases.

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