Today many retailers create apps that customers can download to their smartphones or tablets to be up-to-date on the company's offerings

Marketing Dec 21, 2020

Today many retailers create apps that customers can download to their smartphones or tablets to be up-to-date on the company's offerings. In the context of situation analysis, which of the following macro-level external environmental factors does this exemplify?

a) Economic factors,

b) Natural factors,

c) Technological factors,

d) Political, legal, ethical factors,

e) Sociocultural/demographic factors.

Expert Solution

The correct answer is c) Technological factors.

The fact that retailers use smartphone applications to engage with their customers and generate potential sales and/or brand traction is an example of the use of recent technological innovation in business.

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