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Homework answers / question archive / Topic 2 DQ 1 Discuss the value and use of quantitative and qualitative research and data in business
Discuss the value and use of quantitative and qualitative research and data in business. Articulate the difference between the two types of research and provide specific examples of when each would be valuable in addressing problems within a business setting.
Attempt Start Date: 10-Aug-2020 at 12:00:00 AM
Due Date: 12-Aug-2020 at 11:59:59 PM
Maximum Points: 5.0
In quantitative research, it gives you the numbers needed to support broad general research. Whereas qualitative research provides the details and depth needed to understand the full implications(Understand, 2018). Quantitative research would be helpful in a business setting when analyzing financial information. Using a quantitative research method to analyze financials would give the analyzer a more in-depth understanding of business 's financial situation. The qualitative research method would useful in understanding the customers' perspective of the business or organization. An analyzer could utilize the qualitative research method to better understand the viewpoint of other stakeholders, within the business or organization.
Reference
Understand Qualitative vs Quantitative Research. (2018). Retrieved November 1, 2018, from https://www.surveymonkey.com/mp/quantitative-vsqualitative-research/