Topic 2 DQ 1 Discuss the value and use of quantitative and qualitative research and data in business

In quantitative research, it gives you the numbers needed to support broad general research. Whereas qualitative research provides the details and depth needed to understand the full implications(Understand, 2018). Quantitative research would be helpful in a business setting when analyzing financial information. Using a quantitative research method to analyze financials would give the analyzer a more in-depth understanding of  business 's financial situation. The qualitative research method would useful in understanding the customers' perspective of the business or organization. An analyzer could utilize the qualitative research method to better understand the viewpoint of other stakeholders, within the business or organization.

Reference

Understand Qualitative vs Quantitative Research. (2018). Retrieved November 1, 2018, from https://www.surveymonkey.com/mp/quantitative-vsqualitative-research/