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Chapter 11 customer-driven marketing quiz 1

Business

Chapter 11 customer-driven marketing quiz

1. If an exchange is to occur, each participant must be willing to give up something of value to receive something the other has. 
Select one: True  False 
2. Buying expedites the exchange process and marketers view it as a persuasive activity that is accomplished through promotion. 
Select one: True 
False
3. Everyone in the organization who interacts with customers must know what customers want. 
Select one: True  False  
4. If you build a better mousetrap, consumers will beat a path to your door. 
Select one: True False
5. Psychographic characteristics of segmentation include personality characteristics, motives, and lifestyles. 
Select one: True  False 

6. Secondary data are information observed and recorded or collected regularly from sources inside and outside the organization. 
Select one: True 
False  

7. Attitude is a social variable of buying behavior. 
Select one: True False
8. A person's buying behavior may be affected by his or her social roles. 
Select one: True 
False 

9. Technological forces do not influence marketing strategy. 
Select one: True False

10. Competitive and economic forces in the marketing environment include technological issues. 
Select one: True False

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