Chapter 11 customer-driven marketing quiz 1

1. If an exchange is to occur, each participant must be willing to give up something of value to receive something the other has. 
Select one: True ../ False 
The correct answer is 'True'. 
2. Buying expedites the exchange process and marketers view it as a persuasive activity that is accomplished through promotion. 
Select one: True 
False V 
The correct answer is 'False'. 
3. Everyone in the organization who interacts with customers must know what customers want. 
Select one: True ../ False 

The correct answer is 'True'. 
4. If you build a better mousetrap, consumers will beat a path to your door. 
Select one: True False V 
The correct answer is 'False'. 
5. Psychographic characteristics of segmentation include personality characteristics, motives, and lifestyles. 
Select one: True V False 
The correct answer is 'True'. 
6. Secondary data are information observed and recorded or collected regularly from sources inside and outside the organization. 
Select one: True 
False 

The correct answer is 'False'. 

7. Attitude is a social variable of buying behavior. 
Select one: True False V 
The correct answer is 'False'. 
8. A person's buying behavior may be affected by his or her social roles. 
Select one: True ../ 
False 
The correct answer is 'True'. 
9. Technological forces do not influence marketing strategy. 
Select one: True False V 

The correct answer is 'False'.

10. Competitive and economic forces in the marketing environment include technological issues. 
Select one: True False V 

 The correct answer is 'False'.