University of Oregon MKTG 311 Practice Quiz 9 1)At minimum, a marketing channel consists of a producer and a(n)                    

MKTG 311

Practice Quiz 9

1)At minimum, a marketing channel consists of a producer and a(n)                     .

1. 1. wholesaler
   2. agent
   3. broker
   4. intermediary
   5. customer

2. To a producer of goods, a greater number of channel levels means                 and greater channel complexity.
   1. less distance between producer and end consumer
   2. less control
   3. fewer potential ideas
   4. higher taxes
   5. fewer channel partners

3. From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by           .
   1. channel members
   2. distributors
   3. consumers
   4. manufacturers
   5. marketers

4. In a(n)                      channel, the same member both produces and distributes a product or service.
   1. tiered
   2. direct
   3. horizontal
   4. vertical
   5. exclusive

5.                      conflict, which occurs between different levels of the same channel, is more common than

                     conflict, which occurs among firms at the same level of the channel.

1. 1. Horizontal; vertical
   2. Vertical; horizontal
   3. Contractual; corporate
   4. Corporate; franchise
   5. Wholesaler; retailer