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California State University, East Bay ITM 4278 Quiz 1 of Chapter 1 ITM 4278 1)The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries

Marketing May 16, 2021

California State University, East Bay

ITM 4278

Quiz 1 of Chapter 1

ITM 4278

1)The term e-commerce refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.

 

  1. Which of the following statements about e-commerce in the United States in 2014 is not true?
    1. Mobile e-commerce generates more revenue than social e-commerce.
    2. Over 160 million Americans are expected to make at least one purchase online.
    3. B2B e-commerce is about 10 times the size of B2C e-commerce.
    4. Growth rates for retail e-commerce are higher in Europe than in the United States.
    5. None of the above

 

  1. All of the following are major social trends in e-commerce in 2014-2015 except for:

 

  1. Which of the following statements about the Web is not true?

 

  1. Which of the following is not true regarding e-commerce today?

 

  1. Which of the following statements is not true that academic disciplines concerned with e-commerce?

 

 

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