Marketing Final   This is a factor affecting supply

1. Government Policy

This is a factor affecting supply. Ex: The government imposes more restrictions on Krispy Kreme.

2. Cost advantages independent of scale economies

There access to raw materials, large pool of low-cost labor, favorable locations, and government subsidies. This lowers the barriers of entry into the new market

3. Competitor response

The reaction of existing competitors to a new entrant's arrival in an industry or market.

4. Market scope

The type of market or customers a company will serve.

5. Product width mix

the number of product lines an organization offers

6. Risk

the chance an entrepreneur takes of losing time and money on a business that may not prove profitable

7. Flagship Model

a model of competitive advantage developed by Alan Rugman that describes how networked business systems can create competitive advantage in global industries

8. Keiretsu

An organizational arrangement in Japan in which a large group of vertically integrated companies bound together by cross-ownership, interlocking directorates, and social ties provide goods and services to end users

9. Chaebol

In South Korea, a type of corporate alliance group composed of dozens of companies and centered around a central bank or holding company and dominated by a founding family.

10. Key Suppliers

Those suppliers that perform value-creating activities, such as the manufacturing of critical components