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Calculation of Change in the HHI associated with a merger

Marketing Jan 12, 2021

Calculation of Change in the HHI associated with a merger.

Consider a market that has three firms with the following market shares:

 

Firm A 35%
Firm B 41%
Firm C 24%

Suppose Firm A wants to acquire firm C so that the post-acquisition market would exhibit the following shares:

 

A + C = 76%
B = 24%

Calculate the pre-and post merger HHI and the change in the HHI resulting from the merger.

Expert Solution

The calculated values of the pre-and post merger HHI and the change in the HHI resulting from the merger are 3,482, 6,352 and 2,870.

Pre-Merger HHI

The pre-merger HHI is given by:

  • = Sum of the squares of market share of firms A, B and C
  • = (35 * 35) + (41 * 41) + (24 * 24)
  • = 1,225 + 1,681 + 576
  • = 3,482

Post-Merger HHI

The post-merger HHI is given by:

  • = Sum of the squares of market share of firms (A+C) and B
  • = (76 * 76) + (24 * 24)
  • = 5,776 + 576
  • = 6,352

Change in the HHI

The change in the HHI on account of the merger is given by:

  • = Post-merger HHI - pre-merger HHI
  • = 6,352 - 3,482
  • = 2,870
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