Assume that your company is producing both consumer and capital goods

Assume that your company is producing both consumer and capital goods. Under this circumstance, how do you categorize both products in order to design market strategies accordingly? In addition, describe how you are going to consider branding, labeling and packaging for these products. 

6.Assume that you entered in to the market where there is intensive competition in selling products to consumers. The competition is mainly based on pricing strategy. In this regard, discuss the appropriate pricing strategy that you are going to employ to sustain in this kind of market.