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Q1. Apply the following message execution ideas, used in developing advertising strategies in the current market practices. Mention the advertisement links for each execution idea listed below.  

Note: Marks will be based on relevance.  (200 Words)

1.      Slice of life

2.      Lifestyle

3.      Personality symbol

4.      Technical expertise

5.      Scientific evidence

6.      Testimonial evidence

7.      Endorsement

8.      Fantasy

9.      Mood or image

10.  Musical

Answer :

Q.2. Discuss and Implement the Price Adjustment Strategies in current market. Apply each strategy with 3 examples along with picture.  (200 Words)

Answer :

Q.3. Discuss and Implement the Customer Value-Driven Marketing Strategy in current market of Pakistan. Apply each concept with 3 examples.  (200 Words)

Answer :