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Variables used to segment consumer markets can be divided into four general categories
Variables used to segment consumer markets can be divided into four general categories. Not including:
a. Psychographic segmentation
b. Demographic segmentation
c. Customer characteristics segmentation
d. Geographic segmentation
e. Behavioral segmentation
Expert Solution
Correct answer:
Option (c) customer characteristics segmentation is the correct answer because there are only four types of consumer market segmentation and it includes Demographic segmentation,Geographic segmentation, Psychographic segmentation, and Behavioral segmentation, but does not include the customer characteristics segmentation.
Incorrect Answers:
Option (a) Psychographic segmentation is an incorrect answer because psychographic segmentation is one type of the consumer market segmentation.
Option (b) Demographic segmentation is an incorrect answer because demographic segmentation is also one type of consumer market segmentation.
Option (d) Geographic segmentation is an incorrect answer because geographic segmentation also one part of the consumer market segmentation.
Option (e) Behavioral segmentation is an incorrect answer because behavioral segmentation this segmentation is also a type of market segmentation.
So correct answer is an option (c) Customer characteristics segmentation
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