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1) Identify two new products and/or services that the company can sell or offer to a global market

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1) Identify two new products and/or services that the company can sell or offer to a global market.

 

 

 

 

2.   Describe at least three leadership practices of the primary leader

 

 

 

 

 

 

 

3. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services

 

 

 

4.   Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.

 

 

5.  Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks

 

           

 

 

6. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales

 

 

7.  Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market

 

8. .  Discuss at least one distribution channel for the two new products and/or services

 

9.  Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces)

 

 

10.   Analyze how the global supply chain may affect the product or service

 

 

 

11.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace

 

 

12.  Identify costs associated with developing and launching the new products and/or services

 

 

13.  Evaluate consumer acceptance of the price set for the new products and/or services

 

14.   Evaluate competitor prices for similar products and/or services

 

15.  Discuss the promotional strategy you will use to promote your products and/or services in a global market

 

 

16.   Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market

 

17.   Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)

 

 

18.  Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market