1) How savvy businesses harness social media to encourage business success. What

are the challenges they face? How do businesses 'keep up' in an environment that changes so rapidly?

2) Of the following market-entry mode strategies, the group of strategies

arranged from "less risk" to "more risk" for the market entrant is:
a. foreign direct investment, exporting, licensing
b. exporting, licensing, joint venture
c. franchising, joint venture, licensing
d. joint venture, foreign direct investment, licensing e. all market-entry strategies have unpredictable risk

3)  Which one of the five major IMC tools below includes placing articles

about noteworthy corporate accomplishments with news media, or managing negative community reaction to a costly corporate mistake?
a. sales promotion
b. personal selling
c. direct marketing
d. public relations
e. permissions marketing