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Homework answers / question archive / a) Between the extreme of consumer processing model (CPM) and hedonic experiential model (HEM) rests the bulk of consumer behaviors, neither totally rational nor irrational

a) Between the extreme of consumer processing model (CPM) and hedonic experiential model (HEM) rests the bulk of consumer behaviors, neither totally rational nor irrational

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a) Between the extreme of consumer processing model (CPM) and hedonic

experiential model (HEM) rests the bulk of consumer behaviors, neither totally

rational nor irrational. Discuss.

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