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Based on the best available econometric estimates, the market elasticity of demand for your firm's product is -2

Marketing Jan 09, 2021

Based on the best available econometric estimates, the market elasticity of demand for your firm's product is -2. The marginal cost of producing the product is constant at $150, while the average total cost at current production levels is $225. Determine your optimal per unit price if:

a. you are a monopolist

b. you compete against one other firm in a Cournot oligopoly

c. you compete against 19 other firms in a Cournot oligopoly

Expert Solution

Given:

Elasticity of demand (e) is -2

Marginal cost (MC) is $150

Average Total Cost (ATC) is $225

_a_

You are a monopolist.

For a monopolist the profit maximizing level of output is set at the point where the marginal revenue (MR) is equal to the marginal cost (MC) of production. That is,

MR=MC

Now, the relationship between marginal revenue/marginal cost, price and elasticity in monopoly is given as:

 

Calculating for price,

 

Therefore, the optimal per unit price for monopolist is $300

_b_

You compete against one other firm in Courtnot oligopoly.

Number of firms (N) =2,

Using Lerner's rule for 2 firms,

We have,

 

Thus, the optimal per unit price in two firms Cournot model is $200.

_c_

You compete against nineteen other firm in Courtnot oligopoly.

Number of firms (N) =20

Applying Lerner's rule for N firms,

We get,

 

Thus, the optimal per unit price for additional nineteen firms in Cournot oligopoly is $153.846

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