3. Under the                                umbrella, fashion shows, cultural exhibits, product demonstrations, and book signings are one of the retailer's most effective strategies

for bringing shoppers into the store.

4. Among the earliest discoveries that on-line retailers made about successful non-store

selling was that

5. A non-permanent cart located in a high traffic area of a shopping malls is called an

RMU, which stands for

6. When designing a cart to be merchandised for a mall, one of the more important

steps involves

7. Special events make stores into                        for entertainment and education as well as

goods and services.

8. In the fashion industry, a                  is a fashion show runway used offering unobstructed

views of models and garments.