Apple Pay is marketed at both consumers and retailers who choose to accept it for payment

Marketing Dec 24, 2020

Apple Pay is marketed at both consumers and retailers who choose to accept it for payment.

Retailers represent which type of business market?

a. government markets

b. producer markets

c. consumer markets

d. institutional markets

e. reseller markets

Expert Solution

Option (e) reseller markets is correct

This option is correct because buyers buy the range of products from seller and after using it they sell directly to others. There are various intermediaries such as wholesalers, retailers and distributor in the resellers market. They limit the purchase to a single product by offering it to buyers.

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