How does the organizational market differ from the consumer market?

Marketing Dec 24, 2020

Expert Solution

Organizational markets: These are markets where the companies/organizations and individuals buy goods meant for different purposes other than for personal consumption purposes. These markets constitute of fewer buyers and sellers, but the purchase volume is greater than in the consumer markets.

Consumer markets: These are markets where the final products are purchased. In this market, consumers purchase goods for consumption purposes and not for resale.

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