A(n) _____ is a marketing intermediary retained by a consumer to guide what that consumer buys

Marketing Dec 24, 2020

A(n) _____ is a marketing intermediary retained by a consumer to guide what that consumer buys.

a. power user

b. market maven

c. surrogate consumer

d. opinion leader

Expert Solution

The answer is C) surrogate consumer.

The surrogate consumer has a very important role in the marketing chain since it regulates the consumer amount of money that the consumer is willing to invest and matches it with the best product. In other words, the surrogate consumer chooses the best value for the money in the market.

Archived Solution

Unlocked Solution

You have full access to this solution. To save a copy with all formatting and attachments, use the button below.

Already a member? Sign In

Important Note: This solution is from our archive and has been purchased by others. Submitting it as-is may trigger plagiarism detection. Use it for reference only.

For ready-to-submit work, please order a fresh solution below.

Or get 100% fresh solution

Get Custom Quote